Brevo is the best overall MailerLite alternative for teams that want newsletters, automation, landing pages, and contact tools without jumping straight into enterprise pricing. MailerLite is still a good pick for simple email campaigns, but growing teams often need stronger workflows, sales features, or ecommerce reporting. Email remains worth the effort, with Litmus reporting an average return of $36 for every $1 spent [source: Litmus].
TLDR: Brevo suits most small businesses because it combines email, SMS, automation, CRM, and landing pages in one place. ActiveCampaign is better for advanced automation, while ConvertKit works well for creators and paid newsletter owners. For example, a shop with 20,000 subscribers and 8 monthly campaigns may care more about send limits and ecommerce tracking than a blogger sending one weekly newsletter. Mailchimp is still popular, but its pricing and menu structure can feel annoying once a list grows.
7 MailerLite Alternatives Worth Considering
1. Brevo
Best for: small businesses that want email, SMS, CRM, and automation together.
Brevo, formerly Sendinblue, is a strong fit for teams that send regular newsletters and also need basic sales tools. It includes email campaigns, automation, forms, landing pages, transactional email, SMS, and contact management. Its pricing is often based on email volume rather than total contacts, which can work well for large but less active lists.
The catch is the interface can feel busy at first. A team moving from MailerLite may need a few extra sessions to set up segments and workflows cleanly.
2. ActiveCampaign
Best for: automation-heavy businesses and sales teams.
ActiveCampaign is one of the strongest choices for behavior-based email marketing. It supports complex automation paths, lead scoring, site tracking, CRM pipelines, and detailed segmentation. It is ideal for SaaS brands, consultants, online schools, and B2B teams that need more than basic welcome emails.
It handles newsletters and landing pages too, but automation is the main reason to pick it. The downside is cost. Small teams may feel the price jump quickly as contacts grow.
3. ConvertKit
Best for: creators, writers, coaches, and newsletter publishers.
ConvertKit focuses on audience building. It offers landing pages, forms, tags, sequences, visual automation, and tools for selling digital products. It is cleaner than many older email platforms and feels built for creators who care about content more than heavy design.
Its subscriber tagging is simple and useful. A creator can tag readers by interest, course purchase, lead magnet, or event signup. That makes targeted emails easier without making the account messy.
4. Mailchimp
Best for: teams that want polished templates and broad integrations.
Mailchimp remains a common MailerLite alternative because it has brand recognition, many integrations, templates, forms, landing pages, customer journeys, and ecommerce features. It works well for retailers using platforms like Shopify, WooCommerce, or Squarespace.
It drives many teams a little crazy that simple tasks can take more clicks than expected. Editing audiences, tags, and automation rules can feel slower than it should. Still, its reporting and template options are useful for teams that want a familiar tool.
5. GetResponse
Best for: marketers who want email, landing pages, webinars, and funnels.
GetResponse offers email marketing, automation, landing pages, forms, webinars, conversion funnels, and ecommerce tools. It is a good option for businesses that run lead magnets, product launches, and online events from one account.
The webinar feature is a major reason to consider it. A coach or software company can collect leads through a landing page, host a webinar, and send follow-up emails in one flow. That reduces tool clutter.
6. Campaign Monitor
Best for: design-focused brands and agencies.
Campaign Monitor is known for attractive email templates and a clean campaign builder. It supports newsletters, segmentation, personalization, automation journeys, signup forms, and client management features. Agencies may like it because it can support multiple client accounts without too much chaos.
Its automation is not as deep as ActiveCampaign. Still, for brands that care most about good-looking newsletters and simple subscriber groups, it is a solid pick.
7. AWeber
Best for: small businesses that want support, landing pages, and classic email tools.
AWeber has been around for a long time, and that shows in both good and bad ways. It includes email templates, autoresponders, landing pages, forms, segmentation, ecommerce support, and integrations. Its customer support is often a plus for businesses that do not have a marketing team.
The interface is not the sleekest. Some users may need time to find settings. Still, it is dependable for newsletters, basic automation, and subscriber list management.
How to Choose the Right Alternative
- For all-around value: Brevo is usually the safest first choice.
- For advanced automation: ActiveCampaign wins.
- For creators: ConvertKit is simple and focused.
- For ecommerce: Mailchimp or GetResponse may be stronger.
- For design-heavy newsletters: Campaign Monitor is worth a close look.
- For guided support: AWeber is practical.
Teams should check three things before switching: contact limits, monthly send limits, and automation access. Many platforms advertise low starting prices, then lock key features behind higher tiers. Expect to waste time on plan comparison unless those limits are checked first.
FAQ
What is the best MailerLite alternative overall?
Brevo is the best overall alternative for many small businesses because it includes newsletters, automation, landing pages, SMS, CRM, and contact tools.
Which MailerLite alternative is best for automation?
ActiveCampaign is the strongest option for advanced automation, lead scoring, and sales workflows.
Which platform is best for creators?
ConvertKit is best for creators, bloggers, newsletter writers, and coaches who need landing pages, tags, email sequences, and digital product sales.
Is Mailchimp better than MailerLite?
Mailchimp has more integrations and stronger brand recognition. MailerLite is often simpler. The better choice depends on list size, budget, and how much automation the team needs.
Which option is best for landing pages?
GetResponse, Brevo, and ConvertKit all offer useful landing page tools. GetResponse stands out when webinars and funnels are part of the plan.